3 Strategies You Need to Know to Grow Your Real Estate Portfolio

Crosstown Commercial  /   June 2, 2021

3 Strategies You Need to Know to Grow Your Real Estate Portfolio

Creating and managing a real estate portfolio is no easy task for real estate investors. It takes time to identify and grow properties and even longer to create a resume that speaks to the achievements of that particular investor. To grow a real estate portfolio, you need cash flow, and plenty of it. In addition, you need diversification, equity growth, appreciation, and leverage. So, if you want to become a successful real estate investor, where do you start?


The majority of landlords have only one single property, which can make it difficult to grow a real estate portfolio. But before we share with you the three strategies you need to know, make sure that you are prepared when it comes to knowing your goals, diversifying, and networking. With these three skills in hand, you’ll be ready to build the portfolio that you have always dreamed of.

Know your Goals

If you want to invest in the real estate market, you need to know your goals and you need to identify clear objectives. You need to think about more than the short-term as success comes from a long-term plan. Further, you need to know that what might work for other investors won’t necessarily work for you, and vice versa. With the right goals and objectives in mind, you can make the decisions that are right for you regarding the best investment for you. You can also determine the number of assets that you need to invest in so that you can achieve your goals.


Though you might be attempted to go after apartment buildings that are all in the same area, this isn’t always the best strategy. Sure, it might make sense to invest in a multi-family property with a strong or acceptable rate of return, but consider what might happen if the climate changes or the buying market in that geography is no longer what it once was. Consider investing in properties in different geographies or different parts of the city. Doing so can mean stronger financial growth.

Network, Network, Network

The best deals aren’t just going to fall into your lap. Successful real estate investors uncover opportunity after opportunity because they go out looking for them. Through networking with real estate agents, property managers, and other investors, you can gain powerful guidance and advise that can help you know when to move quickly and when to let it ride.

3 Strategies to Grow your Retail Estate Portfolio

To become a strong real estate investor, you need to take some time to learn and do the homework. There are many mistakes that new investors make, and when you take the time to learn from others, you can not only identify deals sooner, but you can grow that portfolio faster. And better. So to start, you need to determine which strategy you will take, and stick to it.

Strategy # 1 – The Fixer and Flipper

With thousands of houses in need of an extreme makeover across the country, the flipping business can be a lucrative one. Independent flippers can flip anywhere from one to twenty houses a year, selling those properties for full market value and gaining impressive profits. Flipping doesn’t come without risks however, as you need to really pay attention to the market to know the right time to buy, and the right time to flip.

Strategy # 2 – Throw a Snowball

The snowball method has been used by many an investor, and with impressive success. This method is both direct and easy to predict. The goal is to use the financial benefit from one property and move it to the next property and so on. As you move forward, your portfolio grows, and over time, it grows at a faster and faster rate.

Strategy # 3 – Buy-Remodel-Rent-Refinance-Repeat

This strategy is a great to grow your portfolio early in your real estate investment career. It’s a similar strategy to fixing and flipping because the goal is to buy a property and renovate it. But instead of selling the property through a flip, you rent it out instead. With this strategy, you can invest in a mix of commercial and real estate properties, and that is a lucrative goal for many investors.